Fried chicken sushi? Why not?Weebly, ,

Weebly came to us in July and said they needed a spot on the air in September. Being problem solvers who are always up for a challenge, we said “no problem.” Going from zero to on-air in sixty days is one thing, standing out among other do-it-yourself website building companies that outspend Weebly 10-to-1 is another.

In a category that tends to talk about price or ease-of-use, we thought that trying to connect with consumers in an emotional way would be a fresh approach. We created a shiny, new anthem TV spot that celebrates ideas – ideas that deserve to have great websites to call home. By positioning Weebly as champions of ideas, the spot doesn’t just raise awareness, but also develops a brand personality that stands out in a market filled with companies who tend to all look, and speak the same.

Heat expands its ranks.News

On the heels of bringing on board our new Director of Strategy Justin Cox, we’ve had ourselves a hiring spree in the name of growth and expansion. We’re proud to now call these nine fine folks Heaters. The SF Egotist gave them a shout-out as well.

Ken Hall, Associate Creative Director. Comes to Heat from Duncan/Channon where he killed it for 10 years on clients including StubHub, Hard Rock and Ritz Carlton. Ken has a love for hiking, traveling, opera and driving fast. He also has a completely reasonable commute from Santa Rosa where he lives with his wife and four kids. Not pictured.

Jenna Moeller, Art Director. Most recently hailing from McGarrah Jessee in Austin, Jenna comes to Heat with a strong belief in the craft of design. She enjoys gardening on her fire escape and playing “scratchie” lottos even though the most she’s ever won is $20.

Justin Visser, Senior Digital Producer. Previously with Goodby Silverstein, Justin is also the co-founder and CEO of a well-respected skateboard company called Blood Wizard. He once designed a shoe for Adidas and stars in the rad parody-gone-viral Fix Push.

Ashley Wurzel, Account Manager. Previously with DDB, Ashley lived on Clorox for years (well, she was on the account). Hailing from Colorado, she is a graduate of CU and a fan of the Broncos, Chipotle and Left Hand beer.

Sarah Behrens, Assistant Account Manager. Hailing from FCB West, Sarah is a Cowboys “fan” by marriage (poor girl), and a Texas A&M grad that loves the outdoors and good beer (Ommegang Hennepin is her favorite if pressed to choose). Not pictured.

Theo Olesen, Junior Writer. Previously an intern with literary leader McSweeney’s, Theo hails from Wesleyan and The Cooper Union School of Art. He believes L. Ron Hubbard is one of the biggest advertising geniuses of all time.

Tom Treadway, Production Designer, comes to Heat from the University of Oregon. Tom is a big fan of potstickers and claims that he knows how to knit and crochet.

Molly Reynolds, Account Coordinator, comes to Heat from the University of Colorado. This makes Molly the newest member of Heat’s Colorado alumni/perpetually-disappointed Buffs fan crew.

Chris Avery, Production Coordinator. Previously a first grade teacher, Chris has a background in recording and worked at One Union in SF and Purple Reign in LA. He once produced a track with Snoop Dogg, and in high school was one of the top 50 cross-country runners in California.

Guess who topped YouTube’s ad leaderboard?News

Yes, us.

Our Madden Season work for EA comes out at #1 on YouTube’s Ad Leaderboard in August.

YouTube showcases the musical sensation and provides perspective from EA as well as from Heat’s ECD on the work — check it out, and let it wash over you “like a rage-filled bubble bath.”

We’re hiring.Jobs

Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. And we’re currently looking for an Assistant Media Director in the Media Communications department. We prioritize creative thinking and take pride in what we do. The Assistant Media Director at Heat works directly with creative teams and the Brand Strategy group.


  • Create media plans, optimize plans in progress, and bring new ideas to both the agency and our clients.
  • Practice strong strategic thinking and possess the confidence to be a primary stakeholder on a small team
  • Function as a team player with regard to agency and client relations
  • Possess top-notch skills in all media planning and buying functions
  • Create and maintain excellent industry relationships across the media landscape
  • Engage partners for experiential and guerilla creative ideas that need to be executed
  • Client management through calls and face-to-face meetings
  • Billing functions including the keeping of accurate and real-time budget summary sheets, delivery reconciliation, and overseeing payment to vendors


  • 6 + years working on full-service accounts at an agency
  • Experience working in broadcast, digital, OOH, and mobile media
  • Regional media experience is a plus
  • Self-starter with a willingness to roll up sleeves for work responsibilities
  • Stellar negotiation skills that are grounded in integrity
  • Must be Mac proficient and well versed in Office Suite and Keynote
  • Research/reporting rools: MRI, Simmons, Nielsen @Plan, comScore, Google Analytics, and DART
  • Competitive tools: Ad Relevance, Competitrack, and Ad Views

Heat appoints Justin Cox as Director of Strategy.News

Heat is proud to announce that Justin Cox has joined the full-service creative agency as its Director of Strategy, where he will lead Heat’s existing strategy team. Justin will work with Heat clients to determine the role of their brand in the lives and culture of their target audience, develop and increase the impact of marketing strategy, translate ideas into creative campaigns, and measure campaign success in market.

“Justin joins Heat at time of significant organic growth for us,” said John Elder, President of Heat. “Justin’s leadership and his broad experience across traditional and digital advertising, brand management and product development will be a welcome addition to Heat’s deep strategic bench, even if he is a Dodgers fan.”

Justin comes to Heat from DDB California, where he oversaw the office’s strategy practice, working across agency accounts such as ConAgra, Facebook, Partnership for Drug Free America, and playing an integral role in new business. Prior to DDB, he served as Strategy Director at Pereira & O’Dell, providing strategic guidance to brands such as Skype, Intel, Guitar Center, and Corona. Justin spent his early career developing strategies at Razorfish as well as Publicis & Hal Riney, working with Microsoft, Levi’s, Walmart, and Beam Global Spirits. Justin’s work has been recognized by Cannes, Effie, ADDY’s and the One Show. He has also been a featured speaker at SXSW, and Fortune and have published his perspectives on the ad industry.

MediaPost and AgencySpy both covered the news of his appointment.

Madden GIFERATOR in the press. Adweek, Fast Co., FOX.News

Working with EA and Google’s Art, Copy & Code team, Heat launched the Madden GIFERATOR in time for the football season kick-off. The nifty GIF-creator gives fans the tools to trash talk their way to glory, while EA’s real-time GIF ads – reflective of what occurs on the field – appeared throughout the Google Display Network.

Press covered the touchdown, and to date, Madden GIFERATOR outreach has generated 150 stories, resulting in more than 13.4 million daily impressions.

Highlighting Heat

Highlights of mainstream coverage

La Crema crowdsources wine making with Virtual Vintner.La Crema, ,

In support of La Crema’s first crowdsourced wine experience, Virtual Vintner – a new digital program in which wine lovers virtually participate in the winemaking process to create a wine of their own – we employed a unique approach to drum up consumer awareness and encourage program participation.

Partnering directly with top-tier bloggers who are influential with La Crema’s Virtual Vintner demographic, we created custom editorial content that promoted the program and ran on the blogs, immediately driving a large spike in sign-ups. The bloggers also touted the posts through their own social channels, bringing additional reach.

A sampling of the posts:

Apartment34: What’s Your Wine Profile?
He Spoke Style: Choose your own adventure
A Piece of Toast: Chardonnay via La Crema
Britt + Whit: Summer Wine Party
Fashion Truffles: La Crema Virtual Vintner
Mrs. Lilien: A chardonnay a day
Shop Sweet Things: 3 Bite-Size Wine Pairing Recipes + Be the First to Try Virtual Vintner
A House in the Hills: La Crema Virtual Vintner
Dapper Lou: High Altitudes

We went on to identify the blog posts that garnered the most engagement and then amplified them via promoted posts on Facebook, resulting in nearly 1,000 new followers to La Crema’s Facebook page in the span of just one week.

#MaddenSeason scores #1 most engaging video.News

To say that the 3-minute musical we developed to launch EA SPORTS Madden NFL 15 “blew up” would be something of an understatement.

The ad immediately amassed 30+ million views and industry accolades from both the advertising and sports media. The press used descriptors such as “bizarre,” “bonkers,” “ridiculous,” “viral insanity,” and one of our favorites (courtesy of ESPN), “what might be the weirdest ad in the history of ever.”

Upon the video’s release, #MaddenSeason was instantly trending on Twitter, Facebook and YouTube.

Twitter US Trends Facebook Trending

The spot was also named as an Ad Age/Creativity “Pick of the Day” and ranked by Ad Age as the #1 Most Engaging Spot.

Watch the video here, and check out what the press had to say about it below.

Advertising stories, with references to Heat:

Highlights of sports and mainstream coverage (alphabetic):





Madden GIFERATOR – The live NFL GIF engine.EA Sports,

To keep smack talk in the air all Madden Season long, we teamed up with Google’s Art Copy & Code to create the Madden GIFERATOR — a highly sophisticated NFL GIF engine.

Our aggressive, bleeding-edge technology fuses live NFL data with Madden NFL 15 footage to kick out real-time GIF highlights for every game throughout the season. The result is an ever-growing arsenal of customizable GIFs that football fans can hurl towards the face of their rivals.

A few that are winning the Internet so far