Fried chicken sushi? Why not?Weebly, ,

Weebly came to us in July and said they needed a spot on the air in September. Being problem solvers who are always up for a challenge, we said “no problem.” Going from zero to on-air in sixty days is one thing, standing out among other do-it-yourself website building companies that outspend Weebly 10-to-1 is another.

In a category that tends to talk about price or ease-of-use, we thought that trying to connect with consumers in an emotional way would be a fresh approach. We created a shiny, new anthem TV spot that celebrates ideas – ideas that deserve to have great websites to call home. By positioning Weebly as champions of ideas, the spot doesn’t just raise awareness, but also develops a brand personality that stands out in a market filled with companies who tend to all look, and speak the same.

Really good wine makes a party, really good.Kendall-Jackson,

Baby boomers have loved Kendall-Jackson wine forever. Now millenials are getting a taste, too. And they’re eager to grab a bottle and share it with their friends.

kjpgs1 kjpgs2 kjpgs3

When was the last time you played Spin-the-Bottle? What if the bottle was ten feet long? And you could spin it and win prizes? As part of Kendall-Jackson Wines’ larger Spring-Summer campaign, Heat helped K-J wine fans hanging out in San Francisco’s Golden Gate Park during Alice’s Summerthing concert do just that. Check out all the fun here!

Madden GIFERATOR goes FTW with the FWA.News

We’re extremely excited to announce that Heat was recognized with not one but two FWAs — Site of the Day and Mobile Site of the Day — in one day, for our work on the Madden GIFERATOR.

Check it out on the FWA here.

Winning recognition from the FWA is a testament to an agency’s craftsmanship for a digital experience. The recognition isn’t driven by results, but solely by the innovative technical prowess and responsive design of the work itself. And it’s not given solely to advertising campaigns, so this is proof that the GIFERATOR has moved beyond the realm of branding (it doesn’t hurt that the GIFERATOR was also named the best meme of 2014).

While snagging one FWA is a great feat, getting two in one day is a rarity among agencies. For Heat, this demonstrates our strength in both digital and mobile, and our ability to create fine-tuned experiences appreciated across the technical and advertising industries.

The SF Egotist covered the news.

We’re hiring.Jobs

Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. And we’re currently looking for a Media Analyst /Trafficker who is well-versed in advertising and marketing, for the Media Communications department. We prioritize creative thinking and take pride in what we do. The Media Analyst/Trafficker at Heat is the main touch-point for media analytics and optimization. The person in this role assures that all creative gets to the right places and on time, and performs to expectations. This role reports to the Managing Director  (Communications Planning and Media.)

RESPONSIBILITIES

  • Set up campaign trafficking according to campaign requirements.
  • Traffic media through publisher sites, ad networks and mobile platforms.
  • Analyze ad server and third party data to provide insights into the performance of digital media campaigns across a variety of digital platforms
  • Own campaign performance and optimization reports used by digital media teams
  • Provide insights and develop recommendations based on defined measurement strategies
  • Maintain knowledge of new and emerging data management platforms, ad servers, vendors, tracking technologies and digital media research techniques.
  • Work with internal digital media teams to optimize and coordinate analytics strategies
  • Ensure consistent, relevant and actionable KPIs are used to optimize and influence strategic media decisions

QUALIFICATIONS

  • Must have creative agency experience.
  • Bachelor Degree in Communications, Social Sciences, or a closely related field.
  • 1-3 years experience with online advertising trafficking, third party ad serving and tracking systems and analytics
  • Proficiency with Doubleclick, Pointroll and other ad serving systems
  • Energetic, organized and has the ability to multi-task in a fast-paced environment
  • Good sense of humor and doesn’t take self too seriously

 

Guess who topped YouTube’s ad leaderboard?News

Yes, us.

Our Madden Season work for EA comes out at #1 on YouTube’s Ad Leaderboard in August.

YouTube showcases the musical sensation and provides perspective from EA as well as from Heat’s ECD on the work — check it out, and let it wash over you “like a rage-filled bubble bath.”

Heat appoints Justin Cox as Director of Strategy.News

Heat is proud to announce that Justin Cox has joined the full-service creative agency as its Director of Strategy, where he will lead Heat’s existing strategy team. Justin will work with Heat clients to determine the role of their brand in the lives and culture of their target audience, develop and increase the impact of marketing strategy, translate ideas into creative campaigns, and measure campaign success in market.

“Justin joins Heat at time of significant organic growth for us,” said John Elder, President of Heat. “Justin’s leadership and his broad experience across traditional and digital advertising, brand management and product development will be a welcome addition to Heat’s deep strategic bench, even if he is a Dodgers fan.”

Justin comes to Heat from DDB California, where he oversaw the office’s strategy practice, working across agency accounts such as ConAgra, Facebook, Partnership for Drug Free America, and playing an integral role in new business. Prior to DDB, he served as Strategy Director at Pereira & O’Dell, providing strategic guidance to brands such as Skype, Intel, Guitar Center, and Corona. Justin spent his early career developing strategies at Razorfish as well as Publicis & Hal Riney, working with Microsoft, Levi’s, Walmart, and Beam Global Spirits. Justin’s work has been recognized by Cannes, Effie, ADDY’s and the One Show. He has also been a featured speaker at SXSW, and Fortune and WSJ.com have published his perspectives on the ad industry.

MediaPost and AgencySpy both covered the news of his appointment.

Madden GIFERATOR in the press. Adweek, Fast Co., FOX.News

Working with EA and Google’s Art, Copy & Code team, Heat launched the Madden GIFERATOR in time for the football season kick-off. The nifty GIF-creator gives fans the tools to trash talk their way to glory, while EA’s real-time GIF ads – reflective of what occurs on the field – appeared throughout the Google Display Network.

Press covered the touchdown, and to date, Madden GIFERATOR outreach has generated 150 stories, resulting in more than 13.4 million daily impressions.

Highlighting Heat

Highlights of mainstream coverage

La Crema crowdsources wine making with Virtual Vintner.La Crema, ,

In support of La Crema’s first crowdsourced wine experience, Virtual Vintner – a new digital program in which wine lovers virtually participate in the winemaking process to create a wine of their own – we employed a unique approach to drum up consumer awareness and encourage program participation.

Partnering directly with top-tier bloggers who are influential with La Crema’s Virtual Vintner demographic, we created custom editorial content that promoted the program and ran on the blogs, immediately driving a large spike in sign-ups. The bloggers also touted the posts through their own social channels, bringing additional reach.

A sampling of the posts:

Apartment34: What’s Your Wine Profile?
He Spoke Style: Choose your own adventure
A Piece of Toast: Chardonnay via La Crema
Britt + Whit: Summer Wine Party
Fashion Truffles: La Crema Virtual Vintner
Mrs. Lilien: A chardonnay a day
Shop Sweet Things: 3 Bite-Size Wine Pairing Recipes + Be the First to Try Virtual Vintner
A House in the Hills: La Crema Virtual Vintner
Dapper Lou: High Altitudes

We went on to identify the blog posts that garnered the most engagement and then amplified them via promoted posts on Facebook, resulting in nearly 1,000 new followers to La Crema’s Facebook page in the span of just one week.

#MaddenSeason scores #1 most engaging video.News

To say that the 3-minute musical we developed to launch EA SPORTS Madden NFL 15 “blew up” would be something of an understatement.

The ad immediately amassed 30+ million views and industry accolades from both the advertising and sports media. The press used descriptors such as “bizarre,” “bonkers,” “ridiculous,” “viral insanity,” and one of our favorites (courtesy of ESPN), “what might be the weirdest ad in the history of ever.”

Upon the video’s release, #MaddenSeason was instantly trending on Twitter, Facebook and YouTube.

Twitter US Trends Facebook Trending

The spot was also named as an Ad Age/Creativity “Pick of the Day” and ranked by Ad Age as the #1 Most Engaging Spot.

Watch the video here, and check out what the press had to say about it below.

Advertising stories, with references to Heat:

Highlights of sports and mainstream coverage (alphabetic):