Heat is proud to announce that Justin Cox has joined the full-service creative agency as its Director of Strategy, where he will lead Heat’s existing strategy team. Justin will work with Heat clients to determine the role of their brand in the lives and culture of their target audience, develop and increase the impact of marketing strategy, translate ideas into creative campaigns, and measure campaign success in market.
“Justin joins Heat at time of significant organic growth for us,” said John Elder, President of Heat. “Justin’s leadership and his broad experience across traditional and digital advertising, brand management and product development will be a welcome addition to Heat’s deep strategic bench, even if he is a Dodgers fan.”
Justin comes to Heat from DDB California, where he oversaw the office’s strategy practice, working across agency accounts such as ConAgra, Facebook, Partnership for Drug Free America, and playing an integral role in new business. Prior to DDB, he served as Strategy Director at Pereira & O’Dell, providing strategic guidance to brands such as Skype, Intel, Guitar Center, and Corona. Justin spent his early career developing strategies at Razorfish as well as Publicis & Hal Riney, working with Microsoft, Levi’s, Walmart, and Beam Global Spirits. Justin’s work has been recognized by Cannes, Effie, ADDY’s and the One Show. He has also been a featured speaker at SXSW, and Fortune and WSJ.com have published his perspectives on the ad industry.
MediaPost and AgencySpy both covered the news of his appointment.