Hotwire likes Heat, names us AOR.News

Ad Age snagged the scoop on this one*. We’re proud to share that Hotwire, the online travel discount site, selected Heat to be its creative AOR. We teamed up with media powerhouse UM to win the business and created a value prop that Hotwire found irresistible.

Heat President John Elder shared, “Hotwire is the type of brand challenge that Heat lives for: passionate, strategic clients making smart product improvements to enable more people to travel more often. We have the opportunity to tell the Hotwire story in a surprising way to break though the commoditized OTA category, and by partnering with UM, we know we’ll be reaching the right audience in innovative ways.”

The win underscores our continued growth. Expect more from us in 2015.

*OK, full disclosure: we gave them the news.

Madden antics called out as “best of” in 2014.News

The ad industry likes to do year-end reviews, “best of” lists, and “top 10” trends. With Madden Season throwing down the gauntlet in 2014, we were quite pleased to see it finish the year out on top.

The Madden GIFERATOR won fans’ hearts – and became one of the most searched for GIFs on the internet. Google released its “Top GIFs of 2014” with Madden occupying spot #4.

Adweek called out EA as among its top 10 for “Brands That Nailed Social Video in 2014.”

CNET reporter Chris Matyszczyk shared his thoughts on EA and Madden Season in his “Year in Tech Ads” round-up:

I found myself entirely beguiled by an insane thing it released to launch its latest “Madden” game. Featuring Kevin Hart, it was an ad, a movie and an expectoration of sudden confidence.

And we got called out by an industry peer, David Kolbusz, the ECD of Wieden+Kennedy New York. David shared his green-eyed envy with Campaign Magazine:

“I don’t typically get jealous of other peoples’ campaigns. I tend to be grateful and celebrate when my contemporaries put something brilliant out into the world because it pushes our industry forward. Great work inspires clients to buy great work. There was one thing this year, though, that hurt. Heat’s work for Madden NFL 15 — specifically, Wayne McClammy’s “Madden Season” film — was a bit of long-form content that had me squirming with every twist and turn. From the way the “Dave Franco’s House” title is introduced at the beginning, the Robyn-esque chanteuse belting out absurdist lyrics, through to the “blah blah blah” rap breakdown, every moment of this piece had my green-eyed monster stirring. There wasn’t a second that didn’t feel fresh, which is an incredible feat considering how hackneyed the “music video ad” has become.”

Happy New year, fine folks. It was a good one for us, and for Madden.

We’re hiring.Jobs

Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. We’re currently looking for an Office Manager to join our Operations department. The Office Manager is responsible for keeping Heat’s physical space running smoothly, maintaining the facility and providing input on how to help things function better as we grow. The Office Manager also provides an important supporting role – ordering supplies, office equipment and attending to client meeting needs for our growing, 75-person agency.

We see this role as a 25-30-hour a week position, with occasional need for additional hours. Full benefits would be offered along with this part-time schedule.

Reports in to the Director of Operations.


  • Handles all building management needs
  • Facilities and infrastructure upkeep, including liaising with property management company, alarm company, telecommunications consultant and HVAC consultant; coordinating building repairs and furniture maintenance as needed
  • Primary contact for all office-related vendors, such as office supplies, plant maintenance, building and equipment repairs (periodic review of these vendors and recommendations for change if they are not performing)
  • Manages various security issues such as: managing alarm account, being an alarm contact and arranging for additional security if needed
  • Contact for janitorial crew; ensures the facilities maintain an impeccable level of cleanliness and order
  • Scheduling and overseeing office purges and reorganizing office storage
  • Troubleshoots office expansion needs to accommodate Heat’s growing headcount
  • Responsible for maintaining the corporate AmEx account; maintains records of all transactions and completes monthly expense coding in the general ledger
  • Petty cash replenishment and reconciliation
  • Responsive to employees’ needs for specialized office equipment, including scheduling ergonomic evaluations as needed
  • Front desk and back-up phone coverage when Front Desk Coordinator is at lunch, on break or running errands
  • Work in conjunction with Front Desk Coordinator to set up catering and special events for client meetings as needed
  • Staff welfare initiatives, such as employee off-sites and outings, baby & wedding gifts


  • At least 2-4 years office management experience, including understanding of phone systems, facilities and security
  • Detail-oriented, personable and resourceful
  • Enjoys wearing a lot of hats, thrives in a fast-paced, creative environment
  • Flexible and always ready to pitch in to help your coworkers
  • Forward-thinking, able to put forth solutions on how to make the office run more smoothly and efficiently
  • Bookkeeping and/or proofreading chops a plus!

La Crema and Interview partner to make a statement.La Crema, ,


When La Crema asked us to elevate their brand, we found the best way to do that was to elevate their customers: women.

With the help of Andy Warhol’s Interview Magazine, we captured the real conversations women have with one another over a glass of wine, and amplified them to audiences in print, film, and digitally, worldwide.

We connected successful icons, like actress Gretchen Mol and ballerina Misty Copeland, with aspiring women just beginning their own journeys to making their lives a statement. The results were pretty amazing, check it out.

Sketchy Claus: Santa gets naked for goodness’ sake.News

Sketchy Claus is the tale of that fateful night Santa came to town to bare all for charity and prove his existence to an entire generation of cynical grown-ups.

A few weeks before Christmas, we invited Bay Area artists, creatives and clients alike to rediscover their belief in the Prince of Christmas with an enchanted evening of life drawing.

Over 70 unique portraits of Kris’ Kringle were created on the night, the very best of which were put up for auction on eBay.

So far the event has raised over $2,000 for local San Francisco charity One Warm Coat, proving yet again that charity work doesn’t have to be dull.

The event has been covered in MediaPost, AgencySpy, and the SF Egotist.

Check out the film here.

Elder and Stoney get kudos. From their moms.News

Our moms love Heat.

Hosted by the SF Egotist, Marilyn Stone and Jacqueline Elder have a good chit-chat on what 2014 held in store for us as an agency. Highlights include being named a “Best Place to Work,” fish guts, and EFFIE recognition.

Get acquainted with Marilyn and Jacqueline here.

And go call your mom.

Brands: Entertain your consumers on Black Friday.News

“Black Friday is an event. It’s social and communal, and most importantly, it can entertain shoppers…. entertainment value now matters as much as the deal when it comes to driving sales.”

Heat’s Managing Director Mike Barrett shares his perspective with Campaign Magazine about consumers’ online shopping habits on Black Friday and Cyber Monday, and what brands should be thinking about to capitalize on changing behaviors.

Read the full piece on Campaign here.

Fried chicken sushi? Why not?Weebly, ,

Weebly came to us in July and said they needed a spot on the air in September. Being problem solvers who are always up for a challenge, we said “no problem.” Going from zero to on-air in sixty days is one thing, standing out among other do-it-yourself website building companies that outspend Weebly 10-to-1 is another.

In a category that tends to talk about price or ease-of-use, we thought that trying to connect with consumers in an emotional way would be a fresh approach. We created a shiny, new anthem TV spot that celebrates ideas – ideas that deserve to have great websites to call home. By positioning Weebly as champions of ideas, the spot doesn’t just raise awareness, but also develops a brand personality that stands out in a market filled with companies who tend to all look, and speak the same.