Heat’s EA Madden NFL 25 wins Campaign of the Year.News

Thrilled. Excited. Honored. Humbled. Happy.

All understated descriptors for how we feel winning Ad Age’s Integrated Campaign of the Year.

At Heat, we believe in the power of surprise, and know it can whip folks’ emotions into an unprecedented frenzy.  So we went to work to bring surprise to football fans with the release of Madden NFL 25.

For the campaign, we rewrote history — declaring that the real reason well-known football rivalries existed was so that players could use their real-life physical process, athletic abilities and renowned footballs skills was to beat each other at Madden.

Check out the resulting spots of this strategy: Running Back Sons and Summer Camp.

We took that rivalry one step further by convincing 49er’s Colin Kaepernick and Seattle Seahawks’ Russell Wilson to bet an eyebrow on the success of their upcoming game against each other. In doing so, we went beyond just showing off Madden’s new game features — we infiltrated football culture, and entrenched EA in the conversation around the biggest game of the season.

Check out what came to be known as the #EyebrowBowl here.

We do this for EA, and for other national brands that are Heat AORs – such as Teva and Kendall-Jackson. We’re always aiming to partner with brands to create content that is authentic, relevant and engaging to a target audience.

As we get ready to celebrate our 10-year anniversary at Heat, we’re proud of what we’ve accomplished, the direction in which we’re growing and the culture we’ve created.

PS. We’re hiring.

Is Facebook still cool for teens? And does it matter?News

During a focus group session with teens, we posed the question, “Is Facebook still cool?” The answer was no – but they also revealed that Facebook still plays a large role in their lives. Mike Barrett, Heat’s Managing Director of Communications Strategy and Media, penned an article about whether brands should care about teens’ changing attitude towards Facebook, and how to keep up with the shift.

You can check out the full piece here in MarketingProfs.

We’re hiring.Jobs

Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. And we are looking for a Production Designer to join our Studio.

We prioritize creative thinking and take pride in what we do. The Production Designer at Heat is organized and design minded with a particular knack for detail. The Production Designer is also a polished communicator, team player and hard worker.


  • Responsible for producing print and digital deliverables to spec for final production.
  • Possess superior typography and layout skills and delight in the details that can make a good design great.
  • Produce consistent, pixel/point perfect layouts and clean, organized files across media.
  • Work closely with Art Directors and Creative Directors to execute deliverables from comp layouts, and maintain the integrity of the creative concept.
  • Check artwork for quality, completeness and assure adherence to brand standards
  • Work closely with Account and Production teams to make edits to design documents.
  • Produce materials for creative presentations, new business and internal projects.
  • Create and ensure the delivery of correctly prepared, complete, accurate artwork to printers, and developers.
  • Assist the studio manager in developing methods to create and maintain consistent studio file preparation.
  • Communicate as necessary with studio or project manager to eliminate and prevent errors and problems
  • Prioritize and manage multiple projects with aggressive deadlines while maintaining a high quality.
  • Assist in organizing, monitoring, archiving, and maintaining files on the server


  • Undergraduate degree in design or a related field.
  • 1-2 years agency (or similar) experience in a comparable role.
  • Advanced proficiency in Adobe InDesign, Photoshop and Illustrator.
  • Proficient in Keynote and Mac OS; familiaritywith Powerpoint.
  • Familiarity with web standards and best practices in digital production, and an understanding of pre-press workflows and printing.
  • Able to wield an X-Acto and straight edge.
  • Strong organization, communication, and interpersonal skills.
  • Ability to effectively communicate with various personality types and navigate through internal approval chains.
  • Shark diving a plus.

K-J Wines plays Spin-The-Bottle with concertgoers.News

When was the last time you played Spin-the-Bottle? As part of Kendall-Jackson Wines’ larger Spring-Summer campaign, Heat helped K-J wine fans hanging out in San Francisco’s Golden Gate Park during Alice’s Summerthing concert do just that.

With a huge replica of a Kendall-Jackson wine bottle that was attached to a “Price is Right”-style moving wheel, concert attendees to were able to spin the bottle and receive VIP backstage passes to the concert through a partnership with the SF Parks Alliance. The Spin-the-Bottle execution was aimed at attracting a younger demographic for Kendall-Jackson and was in support of the brand’s creative message that “friendships grow nicely in the sun.”

MediaPost covered the on-site brand activation.

We encourage fellow producers to relax.News

Spurred to action by a recent article in Ad Age about the shift in agency production, our Director of Production Brian Coate hosted a roundtable at Heat’s office with other agency production leads on the topic. Brian then wrote a response to the initial Ad Age article with takeaways from the roundtable discussion. In the piece, Brian advises the industry to take solace, as the answer to increasing content without increasing budget lies within existing agency walls.

You can read his insights in Ad Age here.

EA SPORTS highlights female fighters in ads for UFC.News

Ad Age takes a look the inclusion of female mixed-martial arts fighters in EA SPORTS UFC, the latest game from EA, and the associated ad campaign that Heat developed.

We certainly wouldn’t want to run into Rhonda Rousey or Miesha Tate anytime soon, but you can read about their appearance in the game’s digital ads in Ad Age here.

Stoney talks about Heat culture to the SF Egotist.News

Heat’s Executive Creative Director Steve Stone (i.e., Stoney) talks to the SF Egotist about the agency’s recent “Best Places to Work” recognition. He reiterates Heat’s commitment to building a great culture, our search for the next great tennis player and gives a nod to those peanut-butter filled pretzels.

Read Stoney’s interview with the SF Egotist here, or check out the Best Places to Work recognition and feature story on Heat in the SF Business Times here.