Remember when you were little and your parents told you, “NEVER EVER TALK TO STRANGERS BECAUSE THEY’LL PROBABLY MURDER YOU AND BESIDES THEIR CANDY IS NEVER REALLY THAT GOOD”?
Well guess what? You’re all grown up now and the rules have changed.
Strangers are your new best friends.
Especially if you get paid to be “cr8ive” for a living.
A few of us at Heat recently found this out first hand* at the Digiday Innovation Camp in Vail, Colorado.
For three days, we were torn from the comforting bosom of our fellow coworkers, thrown into a luxury resort in the mountains with a hundred clever, good looking strangers from other agencies and tasked with cracking a creative brief in less than 36 hours.
We weren’t exactly roughing it, but this format had a brilliant way of pushing us beyond our comfort zone.
Which just so happens to be fertile territory for creativity.
When you’re forced to innovate in a room full of strangers, something strange happens.
People open up.
They start contributing in ways far beyond their everyday job responsibilities.
Titles become irrelevant.
Copywriters start designing.
Planners start wireframing.
Creative directors start…working again.
Strange and wonderful ideas fill the air.
Problems are solved.
Creativity happens in the comfort of strangers.
So go hop in someone’s van.
- Matt Stafford, Associate Creative Director
*EDITOR’S NOTE: Matt’s team, #HASHTAG, won Digiday’s aforementioned brief competition. He was far too modest to mention it in his article above so we made him write about it down here in the 3rd person (the vainest of the writing perspectives). You can look at in-action photos from the weekend’s activities here.