Weebly came to us in July and said they needed a spot on the air in September. Being problem solvers who are always up for a challenge, we said “no problem.” Going from zero to on-air in sixty days is one thing, standing out among other do-it-yourself website building companies that outspend Weebly 10-to-1 is another.
In a category that tends to talk about price or ease-of-use, we thought that trying to connect with consumers in an emotional way would be a fresh approach. We created a shiny, new anthem TV spot that celebrates ideas – ideas that deserve to have great websites to call home. By positioning Weebly as champions of ideas, the spot doesn’t just raise awareness, but also develops a brand personality that stands out in a market filled with companies who tend to all look, and speak the same.