Is Facebook still cool for teens? And does it matter?News

During a focus group session with teens, we posed the question, “Is Facebook still cool?” The answer was no – but they also revealed that Facebook still plays a large role in their lives. Mike Barrett, Heat’s Managing Director of Communications Strategy and Media, penned an article about whether brands should care about teens’ changing attitude towards Facebook, and how to keep up with the shift.

You can check out the full piece here in MarketingProfs.

K-J Wines plays Spin-The-Bottle with concertgoers.News

When was the last time you played Spin-the-Bottle? As part of Kendall-Jackson Wines’ larger Spring-Summer campaign, Heat helped K-J wine fans hanging out in San Francisco’s Golden Gate Park during Alice’s Summerthing concert do just that.

With a huge replica of a Kendall-Jackson wine bottle that was attached to a “Price is Right”-style moving wheel, concert attendees to were able to spin the bottle and receive VIP backstage passes to the concert through a partnership with the SF Parks Alliance. The Spin-the-Bottle execution was aimed at attracting a younger demographic for Kendall-Jackson and was in support of the brand’s creative message that “friendships grow nicely in the sun.”

MediaPost covered the on-site brand activation.

We’re hiring.Jobs

Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. And we are looking for a Production Designer to join our Studio.

We prioritize creative thinking and take pride in what we do. The Production Designer at Heat is organized and design minded with a particular knack for detail. The Production Designer is also a polished communicator, team player and hard worker.

ROLES AND RESPONSIBILITIES

  • Responsible for producing print and digital deliverables to spec for final production.
  • Possess superior typography and layout skills and delight in the details that can make a good design great.
  • Produce consistent, pixel/point perfect layouts and clean, organized files across media.
  • Work closely with Art Directors and Creative Directors to execute deliverables from comp layouts, and maintain the integrity of the creative concept.
  • Check artwork for quality, completeness and assure adherence to brand standards
  • Work closely with Account and Production teams to make edits to design documents.
  • Produce materials for creative presentations, new business and internal projects.
  • Create and ensure the delivery of correctly prepared, complete, accurate artwork to printers, and developers.
  • Assist the studio manager in developing methods to create and maintain consistent studio file preparation.
  • Communicate as necessary with studio or project manager to eliminate and prevent errors and problems
  • Prioritize and manage multiple projects with aggressive deadlines while maintaining a high quality.
  • Assist in organizing, monitoring, archiving, and maintaining files on the server

QUALIFICATIONS

  • Undergraduate degree in design or a related field.
  • 1-2 years agency (or similar) experience in a comparable role.
  • Advanced proficiency in Adobe InDesign, Photoshop and Illustrator.
  • Proficient in Keynote and Mac OS; familiaritywith Powerpoint.
  • Familiarity with web standards and best practices in digital production, and an understanding of pre-press workflows and printing.
  • Able to wield an X-Acto and straight edge.
  • Strong organization, communication, and interpersonal skills.
  • Ability to effectively communicate with various personality types and navigate through internal approval chains.
  • Shark diving a plus.

We encourage fellow producers to relax.News

Spurred to action by a recent article in Ad Age about the shift in agency production, our Director of Production Brian Coate hosted a roundtable at Heat’s office with other agency production leads on the topic. Brian then wrote a response to the initial Ad Age article with takeaways from the roundtable discussion. In the piece, Brian advises the industry to take solace, as the answer to increasing content without increasing budget lies within existing agency walls.

You can read his insights in Ad Age here.

EA SPORTS highlights female fighters in ads for UFC.News

Ad Age takes a look the inclusion of female mixed-martial arts fighters in EA SPORTS UFC, the latest game from EA, and the associated ad campaign that Heat developed.

We certainly wouldn’t want to run into Rhonda Rousey or Miesha Tate anytime soon, but you can read about their appearance in the game’s digital ads in Ad Age here.

Stoney talks about Heat culture to the SF Egotist.News

Heat’s Executive Creative Director Steve Stone (i.e., Stoney) talks to the SF Egotist about the agency’s recent “Best Places to Work” recognition. He reiterates Heat’s commitment to building a great culture, our search for the next great tennis player and gives a nod to those peanut-butter filled pretzels.

Read Stoney’s interview with the SF Egotist here, or check out the Best Places to Work recognition and feature story on Heat in the SF Business Times here.

Charity or choddy?Blog

While agencies have created a lot of original and meaningful public service announcements, they’ve also made a lot of choddies.

Why do so many charities fall back on the choddy? Is it because they don’t know any better? Or is it because they think serious subject matter doesn’t require the same creativity as say, retail ads? Maybe they think their issues are so serious that people, overcome with emotion, will be unable to notice how much the collateral sucks. Either way, it’s fueling the choddy epidemic.

Fortunately, there’s a lot of inspiring, clever pieces of social cause advertising on the web that go against the choddy approach.

For example, The Pilion Trust, a poverty-focused charity based in England, did their part in stopping the choddy plague with this great piece of advertising.

It’s witty, poignant, and disruptive.

Just like any other piece of great advertising creative.

But we’ll argue it’s even more important for charity PSAs to have an element of disruption or surprise because they often do not have the luxury of big, cushy media budgets to help spread their message.

So if you feel the need to make a choddy, go right ahead. Just know your peers will probably pass it around with GIFs like this:

- Will Knox, Writer