How does it feel to have a 25-foot Titan at your beck and call? Pretty freakin’ amazing. In fact, every aspect of life is better with a Titan. So we set out to capture the ear-to-ear grinning invincibility you feel when you first climb into your very own Titan and start dominating the world. That is, until Kevin John runs up behind you and rips your control panel out. Stupid Kevin John.
To prove that “Life is Better with a Titan,” we injected classic Atari games — Asteroids, Missile Command and Centipede — with the futuristic firepower of a megaton Titan. The games were featured as interactive banner ads on gaming sites like IGN and Kotaku alongside articles that explore the cultural significance of the original Atari titles. Beyond banners, the games also live on a hub where fans can replay them forever and ever: Titanfallarcade.com.
It happens about every seven years or so. Your taste buds change, a comet with some weird name passes close to earth and Madden launches on a new generation of game consoles. So with XBox One and PS4 rolling into stores just before Thanksgiving, Madden 25 needed to show the gaming world what was up. The game plan was simple: hit gamers where they hang out and show them how next-level Madden on next-gen is. With launch TV spots, a 6 second Madden Evolution Vine video and long format content created with Dude Perfect, gamers got to see and feel the huge leap forward that is Madden 25. Also, they got to jam out to some pretty sick 8-bit music.
Heat is a creative agency that believes in the power of surprise to solve problems, build brands, and turn ordinary customers into raving fans. And we are looking for an Art Director who is a great storyteller as well as a great designer. Our future Art Director shares our passion for creativity and innovation and is also an all-around good person. We like good people.
- Concept, present, and sell through creative presentations, which tie together multimedia channels and customer experiences
- Be willing to roll up your sleeves and see through the execution of creative ideas from concept through tactical production tasks, ensuring the highest level of design quality (yes, from kerning to classic graphic design best practices)
- Collaborate with teams of writers, designers, producers, strategists, media folks, and developers to create smart and surprising creative solutions to solve our client’s marketing challenges by putting the consumer at the center of the experience
- Stay current on trends, culture, and events; bring inspiring external insight into the work that you do with us; and have a natural curiosity for data
- Have a self-starting, entrepreneurial spirit
- Bachelor’s degree required
- Minimum of 3years of creative agency experience
- Excellent portfolio showcasing storytelling, conceptual, and executional skills
- Solid design and visual editing (clean) design – we want to see craftsmanship in your skills
- A passion for innovation, technology, and making things that consumers will appreciate
- Excited to work in a dynamic, fast-paced agency culture, with the flexibility to change gears for different clients
- Good sense of humor and plays nice with others
- Shark diving or tennis (3.5 or higher) a plus
It’s always nice to do some work that does some good. We had the pleasure of creating a campaign that showcases a few of ECS’s many success stories over the 30 years they’ve spent bettering the lives of homeless people in SF.
A weekend at The One Club’s Creative Leaders Retreat.
About a month ago, I signed up for The One Club’s Creative Leaders Retreat and to be honest, I was a little nervous and didn’t know what to expect.
The event was in Tucson, Arizona. As my plane descended on the desert, butterflies swirled in my coffee-laden belly. I was alone, going to an advertising retreat. Holy shit, I hate being alone in this kind of situation. I usually like a having a meeting-new-people-wingman to feel safe. But it was too late – I was in the desert with no net.
I walked into the Loews Ventana Resort thinking it was going to be like Spring Break—only with Creative Directors. I thought the ego energy would be so thick that I would choke and vomit. I thought it would be like Revenge of the Nerds 2: Nerds in Paradise at the pool. Chicken fights and topless women. Instead, I walked into a spa-like environment where the only thing I could hear was a quiet fountain and my own heartbeat.
I went to the pool and feel asleep.
That night was the first “meet and greet.” I walked in by myself and the first person I passed put his hand out and introduced himself with a nice smile. I was skeptical. But one person after the other politely introduced himself or herself. I guess maybe we were all in the same boat. And then it hit me: I was at college orientation all over again. Everyone alone, everyone stretching their social comfort zone and making the best of it.
Friday, February 21st
The next morning at breakfast, I was first in line at the buffet. Shocker. All of us early birds sat at the same table. I’m not sure if it was the coffee or the bacon, but the energy was amazing. I met two CDs from an agency in Norfolk that is doing amazing work, a very tall Mormon CD from a Cleveland agency and a guy that owns his own agency in Albuquerque.
The day was filled with breakout sessions, each an hour of an ad exec speaking. I started with Kevin Roddy, CCO of Riney SF. He worked at Odiorne Wilde Narraway & Partners, I worked at Odiorne Wilde Narraway & Partners. He worked at BBH NY. I worked at BBH NY. WTF?! Were we secretly ad stalking each other? Probably not. He had a lot to say about what a Creative Director does, versus the role of a Creative Leader. I hadn’t realized that there was a difference.
Other people I heard from that day included Jim Riswold, former W+K CD; Nancy Vonk, former CCO of Ogilvy Toronto; and John Butler, ECD and co-founder of Butler, Shine, Stern and Partners. Topics ranged from tips on how to be the best CD you can be (cue the Army commercial), to the consequences of saying “yes” to a client all the time. Really cool stuff.
Despite my fear of rattlesnakes and the kind of cacti that eat you, my breakfast crew and I went on a desert hike before dinner. Nobody died.
I then proceeded onto dinner with the Breakfast Club. It was cold and I forgot a jacket. I ate three different kinds of meats and two desserts and had multiple laughs. Then I went to bed.
Saturday, February 22nd
I woke up stuffy from the air conditioning, but ready to attack the buffet with focus. I succeeded.
The Retreat sessions that day included Andy Azula from the Martin Agency, who talked about the CD’s responsibility to the “Big Idea;” and Susan Credel, CCO of Leo Burnett Chicago, who spoke about social media. Super informative.
After the sessions, I headed to the gym where I watched two episodes of The Brady Bunch.
Dinner that night was a cook-out. There was also a mechanical bull. I ate two T-bone steaks and had an awesome one-on-one conversation with Susan Credle and Mimi Cook from Y&R SF. They told me about their careers and how they ended up where they did. It was really inspiring to have such nice conversations with fellow ad folks, and I appreciated how open they were with me.
The evening ended for me after I watched the first drunk person unsuccessfully ride the mechanical bull.
I woke in the middle of the night with meat sweats.
Sunday, February 23rd
Early the next morning on the way to the airport as the sun rose over the desert, I thought long about a few things.
The first is that great work can happen in any market and in any size agency. The people from these shops – or at least the people that I met – are super passionate about making cool stuff and they have a lot to say.
I heard them.
I thought about how nervous I was on the plane and how the idea of meeting new people, especially in the ad business, made me almost want to vomit. Throughout my 15-year career, I’ve heard a lot of people talk about how there are a lot of assholes in this business. There certainly weren’t any in the desert that weekend.
Who knows, maybe all the assholes stayed home and watched the Olympics.
- Mark Lawson, Creative Director
We’re all verklempt here at Heat. Not one, but FOUR of our Heaters were named to the list. Please join us in clapping loudly for:
- Megan Robershotte, Account Manager
- Katie Ramp, Director of Talent
- Jeff Fang, Senior Art Director
- Mark Rasoul, Content Producer
A hearty congrats to these fabulous ladies and gents. We’re greatly honored we get to call them our coworkers. Maybe now Kitty will make them part of her coffee maker post-it drawings.
Peruse the full “32 Under 32” list on SF Egotist here.
(Shameless gloat: Heat also has more folks on the list than any other SF agency represented. Our Director of Communications thought it wasn’t a bad idea to point this out.)
It’s amazing what can happen in 25 short years. From old school to next gen, Madden just keeps getting better and better and better.
We had Dude Perfect make a video of some of the classic Maddenite stereotypes to celebrate the launch of Madden 25. And they nailed it, like, dude, perfectly.