The ad industry likes to do year-end reviews, “best of” lists, and “top 10” trends. With Madden Season throwing down the gauntlet in 2014, we were quite pleased to see it finish the year out on top.
The Madden GIFERATOR won fans’ hearts – and became one of the most searched for GIFs on the internet. Google released its “Top GIFs of 2014” with Madden occupying spot #4.
Adweek called out EA as among its top 10 for “Brands That Nailed Social Video in 2014.”
CNET reporter Chris Matyszczyk shared his thoughts on EA and Madden Season in his “Year in Tech Ads” round-up:
I found myself entirely beguiled by an insane thing it released to launch its latest “Madden” game. Featuring Kevin Hart, it was an ad, a movie and an expectoration of sudden confidence.
And we got called out by an industry peer, David Kolbusz, the ECD of Wieden+Kennedy New York. David shared his green-eyed envy with Campaign Magazine:
“I don’t typically get jealous of other peoples’ campaigns. I tend to be grateful and celebrate when my contemporaries put something brilliant out into the world because it pushes our industry forward. Great work inspires clients to buy great work. There was one thing this year, though, that hurt. Heat’s work for Madden NFL 15 — specifically, Wayne McClammy’s “Madden Season” film — was a bit of long-form content that had me squirming with every twist and turn. From the way the “Dave Franco’s House” title is introduced at the beginning, the Robyn-esque chanteuse belting out absurdist lyrics, through to the “blah blah blah” rap breakdown, every moment of this piece had my green-eyed monster stirring. There wasn’t a second that didn’t feel fresh, which is an incredible feat considering how hackneyed the “music video ad” has become.”
Happy New year, fine folks. It was a good one for us, and for Madden.