d MADDEN SMACK SHACK

CASE STUDY

FACEBOOK APP

Getting into your rival's head, means getting into the win column. So we created an APP that gave Madden gamers five ways to take their trash talking to the next level.

Each tool took the functionality of Facebook and tweaked it, letting gamers talk smack in a whole new way.

SMACK VIDS AND BRANDED CONTENT

We filmed 27 Smack Vids that gamers could post on their rivals Facebook walls, where the pros did the trash talking for them. Below are five examples. The sixth video is a branded content piece that drove viewers to the APP.

EXAMPLE POSTINGS

The APP also let gamers post fake check-ins, relationship statuses, photo taggings, and events on their rivals Facebook walls. Including the Smack Vids, there were almost 350 combinations of smack talkery available.

PRESS

Along with the press, we also pushed the Madden Facebook page likes up over a million, garnered two million organic impressions, and picked up two million views on Facebook and YouTube.