SMACK VIDS AND BRANDED CONTENT
We filmed 27 Smack Vids that gamers could post on their rivals Facebook walls, where the pros did the trash talking for them. Below are five examples. The sixth video is a branded content piece that drove viewers to the APP.
The APP also let gamers post fake check-ins, relationship statuses, photo taggings, and events on their rivals Facebook walls. Including the Smack Vids, there were almost 350 combinations of smack talkery available.
Along with the press, we also pushed the Madden Facebook page likes up over a million, garnered two million organic impressions, and picked up two million views on Facebook and YouTube.